Product Marketing Lead - Trade

ConsenSys is hiring a Product Marketing Lead - Trade for a role based in UNITED STATES - Remote, EMEA - Remote, LATAM - Remote. This Web3job summary is prepared from the company’s official listing; confirm the complete scope and requirements on the source page before applying.

Key responsibilities

• Define and execute end-to-end GTM strategy for features within Trading across global markets — from opportunity sizing and positioning through to launch and lifecycle optimisation
• Partner with Product leads to shape roadmap priorities based on market insight, user behaviour, and growth potential
• Act as a strategic thought partner to Product and Growth, representing user needs and market realities in decision-making
• Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research

What the team is looking for

• Lead product and feature launches, crafting narratives that resonate with crypto traders and holders,
• Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels
• Partner with Growth and Analytics to identify friction points and opportunities within user journeys, translating insights into programmes that move key metrics — conversion, volume, retention
• Ensure strong measurement and continuous iteration — every campaign should have clear success metrics and documented learnings

Source: View the original company listing and apply there.