Immunefi is hiring a Marketing Lead for a role based in Remote. This Web3job summary is prepared from the company’s official listing; confirm the complete scope and requirements on the source page before applying.
Key responsibilities
- A Zero-to-One Builder: You have real experience scaling a marketing function from nothing, with no dedicated team or corporate-scale budget behind you. You've operated as the budget and the team, and you're energized by that constraint rather than limited by it.
- Native Intuition for Technical Audiences: You've marketed to developers, engineers, or a technical/security buyer before or you have a comparable technical background yourself and you understand viscerally why proof, credibility, and organic reach outperform paid advertising with this audience.
- A Hands-On Systems Architect: As a hands-on builder of AI-powered marketing systems, you actively design and deploy AI-powered, agent-based workflows and automation pipelines. You're the architect of the system, not just an operator of tools.
- Strong Product Marketing Fundamentals: You've defined ICPs, built messaging architectures, and shipped GTM programs with outsized, leveraged results in fast-moving, technical industries.
- High Agency, Thorough, and Async-Strong: You operate independently, chain your work to measurable business outcomes, and hold yourself accountable to them. We run async-first, and much of our evaluation process reflects that. Your written thinking and takeaway work matter as much as how you present live.
- Resilient & Direct: You flourish in high-stakes environments. You believe in Radical Truth and clarity. You view feedback as a gift that protects the team's time and focus.
What the team is looking for
- Comfort with Web3 community platforms and token-based network effects (not required to start, but a plus)
- Experience marketing to a technical, skeptical, or expert buyer where organic proof mattered more than paid promotion
- Background in crypto audits, cybersecurity, blockchain infrastructure, or developer tools marketing or a technical/engineering background that transitioned into marketing
- Established network in the Web3 ecosystem
- Hands-on experience in content programs, PR execution, and event marketing
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